Doppelgänger
The cheapest luxury in the world
By this claim Doppelgänger expresses the corporate philosophy and mood. Elegant men's clothing, classic models revisited in a modern key paying attention to the latest style trends, characterized by the quality of the fabrics and the sophisticated Italian style. For classy and design outfits, studied down to the smallest details to give maximum comfort and excellent wearability. The TOP of men's clothing, at extraordinarily competitive prices. Luxury, charm and style, within everyone's reach.
- SEO
- Social Management
- Email Marketing
- Lead Generation
- Art Direction
- UI / UX
- Web Design
- Front End Developer
Each image conveys the values of the brand: elegance, style and timeless class. Instagram is a curated showcase thought to evoke the emotion of entering one of the brand's boutiques.
The brand identity is clear both in the visual and in the tone of voice adopted. Each post aims to intrigue the user and invite him to discover the Doppelgänger style.
Dem and Newsletter
The email marketing activity has been carried out with the objective of consolidating the relationship with its customers: the sending of updates and promotions in advance have strengthened the link already established with other channels.
SEO
The goal was to increase the number of keys positioned on the site with a consequent increase in visits from organic search. The activities concerned on-page factors such as the management of category filters, canonicals and the implementation of structured data in order to improve the crawling of the site by search engine spiders. The writing of the texts and meta tags was carried out on all category levels of the site through a careful study of the reference sector and analysis of the target. The activities continue with the optimization of the product sheets, the virtual place where the purchase process is finalized, and with off page campaigns, aimed at increasing the popularity of the domain.
