Case History


Black Friday Campaign

Reinterpreting the Alcott Brand and its values in a contemporary key to increase its perceived value and intercept a younger target that is attentive to new trends. Our restyling proposal is based on the adoption of a strong and ironic Visual Identity, with 90s inspirations and a casual and a strong social attitude.

  • Email Marketing
  • Lead Generation
  • Big Data
  • UI / UX
  • Web Design
  • Front End Developer

Black Friday campaign

A project that is also declined through ad hoc campaigns, dedicated to specific events such for example BlackFriday: powerful and contemporary images for integrated and coherent communication across all the brand’s digital channels.

Black Friday Alcott
Black Friday Alcott
Instagram Alcott


Set of coordinated banners to communicate a unique and recognizable style, trendy and pop: the brand new Alcott style.

Black Friday Alcott
Black Friday Alcott

DEM Promotional newsletters

A unique identity, revisited and updated, is conveyed through all online channels to strengthen the recognition of the new Brand and reach new targets

DEM Black Friday Alcott
DEM Alcott