Alcott
Black Friday Campaign
![](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/hero-case.png)
Reinterpreting the Alcott Brand and its values in a contemporary key to increase its perceived value and intercept a younger target that is attentive to new trends. Our restyling proposal is based on the adoption of a strong and ironic Visual Identity, with 90s inspirations and a casual and a strong social attitude.
- Email Marketing
- Lead Generation
- Big Data
- UI / UX
- Web Design
- Front End Developer
![Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/full-case-1.png)
Black Friday campaign
A project that is also declined through ad hoc campaigns, dedicated to specific events such for example BlackFriday: powerful and contemporary images for integrated and coherent communication across all the brand’s digital channels.
![Black Friday Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/post-02.png)
![alcott_case_study_emmemedia](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/alcott_case_study_emmemedia.gif)
![Black Friday Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/post-01.png)
![Instagram Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/screen-01.png)
Banner
Set of coordinated banners to communicate a unique and recognizable style, trendy and pop: the brand new Alcott style.
![Black Friday Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/banner-02.png)
![Black Friday Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/banner-03.png)
DEM Promotional newsletters
A unique identity, revisited and updated, is conveyed through all online channels to strengthen the recognition of the new Brand and reach new targets
![DEM Black Friday Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/dem-01.png)
![DEM Alcott](https://en.emmemedia.com/wp-content/uploads/sites/3/2020/02/dem-02.png)