On the occasion of the preview of the new Kunda Nabuk sneaker, Roberto Festa Milano entrusted us with the design of the launch campaign and some related activities, through a coordinated and recognizable visual communication. Users received direct messages and viewed the social promo and banners on the official shop to be able to subscribe to the pre-purchase VIP list of the new top model of the SS20 collection.
- Art Director
- Landing Page
- Digital Strategy
The Kunda Nabuk shoe is inspired by the street style of the 90s, revisited in a glamorous and feminine key; this inspired our designers to create a visual with a fashion-pop character, using contrasting colors and energetic fonts with a 90s allure.
All activated promotional channels (social, DEM, banners) point to the landing page created ad hoc for the campaign: from any channel you land on, the user will find on the landing page a clear and immediate experience and a highly recognizable identity.
DEM Promotional newsletters
The DEM created invites users to subscribe to the Vip Preview Sale with a clear and immediate communication, creating hype and expectation around the product and its launch date.