Roberto Festa
Kunda Campaign
On the occasion of the preview of the new Kunda Nabuk sneaker, Roberto Festa Milano entrusted us with the design of the launch campaign and some related activities, through a coordinated and recognizable visual communication. Users received direct messages and viewed the social promo and banners on the official shop to be able to subscribe to the pre-purchase VIP list of the new top model of the SS20 collection.
- Art Director
- Landing Page
- ADV
- Digital Strategy
Kunda Campaign
The Kunda Nabuk shoe is inspired by the street style of the 90s, revisited in a glamorous and feminine key; this inspired our designers to create a visual with a fashion-pop character, using contrasting colors and energetic fonts with a 90s allure.
Landing Page
All activated promotional channels (social, DEM, banners) point to the landing page created ad hoc for the campaign: from any channel you land on, the user will find on the landing page a clear and immediate experience and a highly recognizable identity.
DEM Promotional newsletters
The DEM created invites users to subscribe to the Vip Preview Sale with a clear and immediate communication, creating hype and expectation around the product and its launch date.
