Caffè Tostini

The true Italian espresso

Tostini Caffè was born about 20 years ago in a small town in the province of Salerno. The two brothers Max and Desirèe, thanks to sacrifice and constant work, have managed to transform their passion for coffee into a real business recognized and appreciated all over the world. What’s their mission? Spreading the culture of Italian coffee while remaining faithful to the values of the ancient Campania traditions of true Italian espresso, but still fully embracing the principles of innovation, creativity and quality.

See the project
Performance
  • SEO
  • Digital Marketing
  • Digital Strategy
  • Social Media Marketing
Experience
  • Visual Identity
  • UX/UI
  • Front & Back Development
full-image

Il layout

We have completely redesigned the layout with the aim of creating an e-commerce platform without forgetting the corporate aspect of the brand. The sharp contrast of the backgrounds that alternate between black and white gives continuity to the visual identity of the brand, the elegance and sobriety of the dark backgrounds tell the story, the production processes and the values. White, on the other hand, leaves room for the product which, thanks to the design of its packaging, becomes the true and only protagonist.

layout
layout_2
layout_3

Color palette

Black Friday
campaign

The campaign conceived for Tostini Caffè is based on a very specific strategy: to exalt the product through videos and emotional images. The goal is to enhance the made in Italy of a reality that every day, more and more, works on the quality of the raw material to guarantee the "real Italian espresso!". All communication focuses on three types of product: ground coffee, coffee in compostable pods and coffee in capsules offered in different variants: with a creamy, intense or soft taste.

Tostini_ADS_CAPSULE_banner_1200x1200
Tostini_ADS_MACINATO_banner_1200x1200 (1)
Tostini_ADS_CIALDE_banner_1200x1200
instagram
Tostini_ADS_CapsBlackEspressoe_banner_1080x1920
Tostini_ADS_CialdeDark_banner_1080x1920
Tostini_ADS_EssenceBlue_banner_1080x1920